Export Management: A European Perspective
- Druk: 1
- juni 2010
- 416 pagina’s
Export Management: A European Perspective 1e editie is een boek uitgegeven bij Noordhoff Uitgevers B.V.. ISBN 9789001700324
To be successful in the export business, companies have to rely on the knowledge, expertise, insight and cooperation of everyone involved in the process. Export Management: A European Perspective provides a complete survey of this multidisciplinary field.
This new English edition of Export Management is more accessible and transparent, using the export strategy as its structuring principle. The book focuses on the integration of all aspects of the export business and the implementation of export strategies in the daily business practice. Numerous case studies illustrate the importance of export management in the European context. Export Management is a collaborative project which brought together various experts in the field of export business and which was supervised by an editorial board consisting of representatives from various export companies and tertiary education.