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Digital Marketing Strategy, Implementation and Practice

Digital Marketing Strategy, Implementation and Practice

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Product ID: 5212

Description

Digital Marketing Strategy, Implementation and Practice

Auteur: Dave Chaffey, Fiona Ellis-Chadwick
Co-auteur: Richard Mayer, Keven Johnston
  • Engels
  • Paperback
  • 9780273746102
  • Druk: 5th Revised edition
  • december 2012
  • 728 pagina’s

Samenvatting

Digital Marketing 5e editie is een boek van D. Chaffey uitgegeven bij Pearson Education Limited. ISBN 9780273746102

Now in its fifth edition, Digital Marketing (previously Internet Marketing) provides comprehensive, practical guidance on how companies can get the most out of digital media to meet their marketing goals. Digital Marketing links marketing theory with practical business experience through case studies and interviews from cutting edge companies such as eBay and Facebook, to help students understand digital marketing in the real world.

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